Invitation Design & Hand Lettered Envelopes
Color of the Year 2017
Designing the invitation to announce Benjamin Moore’s Color of the Year 2017 was a challenge. The color is top secret and the invitation has to hint at the theme but not give away the color. I was not actually told the color, only the theme of light and shadows, and to keep the color palette neutral. I used a blind emboss technique to give the invitation a more substantial feeling to it. This concept turned out to be perfect because the Color of the Year was called Shadow.
I also hand lettered every envelope for the invitation to the event. The event is huge and includes around 900 invitations. My hand is still sore!
Art direction: Ellen O’Neill